How Vlad Magdalin Built Webflow
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Early in the 2010s, Vlad Magdalin kept running into a loop many designers knew too well. Teams would craft detailed mockups in Photoshop or Illustrator, hand them to developers, then wait while the designs got translated into HTML and CSS. Revisions took days or weeks as engineering rebalanced priorities, and CMS plugins strained under…
Elementor Founder Story: Yoni Luksenberg & Ariel Klikstein
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In the mid-2010s, building a WordPress site felt like walking through a maze. Themes controlled layouts and styles, so anyone without code skills hit walls fast. Shortcodes piled into pages as dense strings of text, and small edits turned into a chore. Page builders promised relief, then locked sites into shortcode-heavy markup. Pick one…
Andy Yen: The Proton Founder Story
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Andy Yen stood in the hum of CERN’s labs, ideas and data flying between scientists from more than a hundred countries. Email wasn’t just messages – it kept projects moving and careers tied together. He saw the risk hidden in plain sight: every message left a trail that could expose sensitive research to the…
The Canva Founder Story: Perkins, Obrecht & Adams
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In Perth, a teenager named Melanie Perkins taught classmates how to use Photoshop and InDesign. She saw the problem up close: the software was hard to learn and pricey, which kept people from turning ideas into real designs. A simple question followed – what if design felt easy for everyone? In 2007, that led…
The Making of Shopify: Tobias Lütke’s Founder Story
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Tobias Lütke’s path to Shopify wasn’t quick or clean. It wound through hard choices, thin budgets, and the kind of uncertainty founders live with every day. Before Shopify turned into a major platform, it was Snowdevil, a small online snowboard shop that exposed how hard it was for small merchants to sell on the…
