Founder Stories

  • Toby Fox & Undertale: The Founder Story

    Toby Fox & Undertale: The Founder Story

    Picture a solo developer shaping an RPG that breaks the rules. No grinding. No forced fights. Every enemy can be spared. No big launch splash, either. It spread through fan art, speedruns, and music covers that filled timelines and forums. That’s the heart of Toby Fox’s Undertale story, a slow burn built through constraints,…

  • Inside Streamer University With Kai Cenat

    Inside Streamer University With Kai Cenat

    When Kai Cenat turned a mansion into a makeshift college campus, the internet paid attention. Streamer University was a multi-day creator collaboration that reimagined what streaming could look like. The venue was retrofitted with dorm-style living spaces and hosted scheduled classes, round-the-clock streaming, unstructured hangouts, and competitive challenges. Millions of viewers tuned in across…

  • How Vlad Magdalin Built Webflow

    How Vlad Magdalin Built Webflow

    Early in the 2010s, Vlad Magdalin kept running into a loop many designers knew too well. Teams would craft detailed mockups in Photoshop or Illustrator, hand them to developers, then wait while the designs got translated into HTML and CSS. Revisions took days or weeks as engineering rebalanced priorities, and CMS plugins strained under…

  • Elementor Founder Story: Yoni Luksenberg & Ariel Klikstein

    Elementor Founder Story: Yoni Luksenberg & Ariel Klikstein

    In the mid-2010s, building a WordPress site felt like walking through a maze. Themes controlled layouts and styles, so anyone without code skills hit walls fast. Shortcodes piled into pages as dense strings of text, and small edits turned into a chore. Page builders promised relief, then locked sites into shortcode-heavy markup. Pick one…

  • Andy Yen: The Proton Founder Story

    Andy Yen: The Proton Founder Story

    Andy Yen stood in the hum of CERN’s labs, ideas and data flying between scientists from more than a hundred countries. Email wasn’t just messages – it kept projects moving and careers tied together. He saw the risk hidden in plain sight: every message left a trail that could expose sensitive research to the…