Coupon Buttons That Helps Boost Affiliate Clicks

A blogger swapped plain text affiliate links for a simple “View coupon code” button and saw clicks jump quickly. Visitors weren’t staring at a dull link anymore. They wanted to see what was behind the button. Curiosity kicks in when information is hidden, so clicks go up. Once someone taps to reveal a code, they’ve taken a small step, which nudges them to finish the purchase.

Coupons fit this flow. Deals move fast, so a reveal button matches the moment. Tap to show the code, copy it in one move, then head straight to the store. That’s how shoppers think. On phones, buttons beat tiny links. Fewer missed taps. Less friction. More visits to the checkout page.

Transparency still matters. Short, clear disclosures near the button keep it compliant while momentum stays strong. This isn’t theory. Sites that switched from plain links to reveal-style buttons saw engagement jump.

Next up, a quick way to make one of these buttons in minutes and track performance without hassle.

Plan your button copy, placement, disclosure, and tracking

Short, direct button text works best. Keep labels under 26 characters so they fit on mobile without wrapping. Skip vague lines like “Click here.” Test specific phrases that set expectations, like “View coupon code,” “Show code & open store,” or “Reveal 15% OFF.” Clarity nudges action and sparks interest.

Placement matters. On coupon pages, put the main button above the fold so it shows without scrolling. For lists with several offers, place one near each deal to keep things orderly and scannable. Mobile visitors should see the first button on the initial screen view. Fast access lowers bounce.

Be upfront about commissions. Add a short disclosure right above or below the button: “We may earn a commission from this link.” Make it readable with 12-14 px text and strong color contrast. Aim for a 4.5:1 ratio so it passes accessibility checks.

Track clicks with unique outbound links for each merchant or deal. Add UTM parameters: utm_source, utm_medium=affiliate_site, and utm_campaign named after the coupon. Use affiliate subID fields as well. Set s1 to the site name and s2 to the coupon code to join the data in one view.

Choose click behavior that supports the shopping flow. Most affiliates see stronger performance with a combo: reveal the code, auto-copy it, and open the merchant in a new tab. This keeps the session active, removes copy errors, and makes the next step obvious.

How to create a coupon reveal button with the Reveal Buttons plugin

Open the WordPress dashboard and go to Plugins, then Add New. Search for Reveal Buttons, install it, and activate it. A Reveal Button block appears in Gutenberg, or a widget shows up in a supported page builder.

Create a coupon post or edit one. Insert the Reveal Button block where the button should sit. Fill the fields. Set button text to something clear like “View coupon code.” Enter the coupon code, for example SAVE15, as hidden content. Paste the affiliate link with UTMs and subIDs into the Destination URL. Toggle Open in new tab so shoppers don’t lose their place.

Turn on copy to clipboard so the code copies the moment it’s revealed. Set the confirmation label that appears after copying. “Code copied!” works well and should show for about 1.5 – 2 seconds.

Pick how clicks work. Either open the merchant site on click or wait until after revealing and copying the code. Revealing and copying right away while opening the store link in a new tab keeps attention on the page if visitors need to check details.

Style the button for impact and accessibility. Target 48 – 56 pixels in height with 16 – 18 pixel font size for comfortable taps on phones. Use high contrast, like white text on a #2563EB blue background, with rounded corners at 6 – 8 pixels for a friendly look. Keep focus outlines visible so keyboard users can see which element is active.

Advanced options with Elementor, countdown urgency, and performance

Elementor users can add Reveal Buttons without extra hassle. Drop in the widget if it’s available, or place it in a Shortcode or HTML block. Fill in the button label, coupon code, and affiliate link. Turn on copy-on-click and show a simple message like “Code copied!” It keeps the deal area tidy and avoids bouncing between tools.

A countdown timer next to the coupon button pushes action. When the clock runs out, flip the state to “Expired.” Disable the button or swap to another offer so visitors always have a clear next step. Urgency helps, but clarity closes.

Keep the page light. Skip heavy popups for revealing codes. Use built-in blocks and lazy-load where possible. Large scripts drag speed and hurt conversions. Test with PageSpeed Insights or Lighthouse and aim for Total Blocking Time under 200 ms. Fast pages convert.

Accessibility needs attention. Add ARIA so screen readers announce changes. aria-expanded should reflect the open or closed state. aria-live=polite should announce “Code copied” without interrupting users. Show the revealed code under the button in plain text, since some browsers or extensions block clipboard access.

Watch for ad blockers. Some hide elements with classes like “ad” or “sponsored.” Use neutral names such as .reveal-button. Generic classes reduce false positives and keep buttons visible across different setups.

Measure results and stay compliant with analytics, A/B tests, and best practices

Clicks, copies, and redirects reveal how a coupon button performs in affiliate programs. Track these events in GA4 with clear labels like coupon_revealed, coupon_copied, and affiliate_click. Add parameters such as coupon_code and merchant to see which deals pull the most clicks.

Affiliate networks log clicks too through subIDs tied to coupon IDs and page slugs. Expect a small gap between GA4 and network totals, as ad blockers, consent choices, and tracking differences cause mismatches.

Test often. Try new button text, color, or placement to learn what visitors respond to. Run A/B tests long enough – at least one to two weeks or until each version reaches 200+ clicks. Focus on mobile results first because most shoppers browse on phones.

Keep compliance tight. Place an honest affiliate disclosure near every WordPress reveal coupon button and keep a site-wide policy page. Avoid auto-applying codes if merchants forbid it. Transparency builds trust and prevents issues.

Set a practical goal. Aim for a 15-30% lift in click-through rate after adding the first affiliate link button in WordPress. If results lag, improve visibility or clarify the copy. Verify that copy-to-clipboard works and links open in a new tab.

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